Paid - Owned - Earned Media (POEM)

The POEM acronym is a bad label, because the acronym is in the incorrect order. In order of importance, these should be:

  • Owned - your website and its content
  • Earned - your social followers, likes, forwards, reviews, etc.
  • Paid - pay-per-click ads, display advertising

Let Contrecoup highlight the differences for you, and we discuss a plan for your business!


Digital Strategy

If you are ready to expand your company's digital presence, Contrecoup will develop, design and/or implement a program to increase the reach of your message.

Measure & Control

Whether you are an eCommerce business or not, we can help you to segment your online visitors and customers, and then find more just like them.

Social Media

Social media is a smart way to expand your reach to audiences that may not know your company and its value proposition.

Online Ads

Are you uploading your first-party data to DMPs? There is incredible opportunity for you to expand your online footprint, and make more money!

Next Steps...

Contact Contrecoup for a free 30-minute consultation to discover how together we can achieve your sales goals and how we can help your B2B and B2C sales and marketing efforts!