Paid - Owned - Earned Media (POEM)
The POEM acronym is a bad label, because the acronym is in the incorrect order. In order of importance, these should be:
- Owned - your website and its content
- Earned - your social followers, likes, forwards, reviews, etc.
- Paid - pay-per-click ads, display advertising
Let Contrecoup highlight the differences for you, and we discuss a plan for your business!
Contact Contrecoup for a free 30-minute consultation to discover how together we can achieve your sales goals and how we can help your B2B and B2C sales and marketing efforts!